Z Marketer season 4 is positioned as Vietnam’s leading English-language marketing competition for young, aspiring marketers, combining the innovative spirit of Gen Z with Vietnamese cultural heritage under the theme “Into the Z-volution”. Through a striking visual identity, Z Marketer brought Hanoi’s vibrant tradition and modernity to life, capturing the hearts of over 170,000 viewers across platforms. Strategic partnerships with brands like Openasia and major media outlets such as Kenh 14 further amplified its reach. This impressive collaboration empowered over 1,000 participants, making Z Marketer a true catalyst for youth-driven innovation in Vietnam’s marketing landscape.