Targeting Generation Z in Vietnam, Z Marketer Season 5 continues its legacy as one of the leading brand marketing competitions nationwide. Building on a strong foundation of creativity, practicality, and education, we aim to empower students to kick-start their professional marketing journey through a dynamic and insightful learning experience. This year, Z Marketer proudly connects students from universities across Vietnam to tackle a strategic brand case from CANIFA – a pioneering Vietnamese fashion brand. With its solid foundation and inspiring legacy, Z Marketer Season 5 aspires to elevate both the competition’s impact and the academic journey of BUV students to new heights.
